Why should you research competitors’ keywords?

Competitor keyword analysis is an important aspect of SEO research, as it can provide valuable insights into your market and help you to develop an effective keyword strategy for your website. It involves researching and analyzing the keywords that your competitors are using on their websites, blog posts, social media content, and advertising campaigns. This research provides you with insights about your competitor's SEO strategy and identify opportunities to your own website's search engine ranking.

Keyword analysis can help you to develop a keyword strategy that targets similar or related keywords, allowing you to compete for similar search traffic. Additionally, competitor keyword analysis can help you identify gaps in your strategy and uncover opportunities to rank for new or overlooked keywords.