Landing page essentials
The top three most important elements on a business landing page are a clear and compelling headline, a strong call-to-action (CTA), and persuasive benefits and features of the product or service being offered.
Clear and Compelling Headline: The headline is the first thing visitors see when they land on a page, and it should be clear, concise, and attention-grabbing.
Call-to-Action (CTA): The CTA is a button or link that directs visitors to take a specific action, such as filling out a form or making a purchase. The language should be action-oriented and specific.
Benefits and Features: The landing page should clearly and concisely outline the benefits and features of the product or service being offered.
